Heliotrope is a term that can refer to both a plant and a color. As a plant, heliotrope belongs to the genus Heliotropium, which includes a variety of species known for their fragrant clusters of small, star-shaped flowers. These flowers are typically purple, lavender, or white, and they are often used in gardens and floral arrangements for their pleasant scent and attractive appearance. Heliotropes are also known for their unique characteristic of turning their flowers to face the sun throughout the day, a behavior that inspired their name, which is derived from the Greek words for sun and turn.As a color, heliotrope is a shade of purple that carries a slightly pinkish or lavender hue. It is named after the flowers of the heliotrope plant and is often used in fashion, design, and art to evoke a sense of elegance, mystery, and creativity. The color heliotrope is both vibrant and soothing, making it a popular choice for various aesthetic applications.