Echinacea is a genus of herbaceous flowering plants in the daisy family. It is native to North America and is commonly known as coneflower. The plants are characterized by their large, showy heads of composite flowers, which bloom in a variety of colors including pink, purple, and white. Echinacea is well-known for its use in traditional medicine, particularly for its potential immune-boosting properties. It is often used to help prevent or treat the common cold and other respiratory infections. The plant contains several active compounds, including alkamides, glycoproteins, and polysaccharides, which are believed to contribute to its medicinal effects. Echinacea can be found in various forms such as teas, capsules, extracts, and topical ointments. It is also a popular choice for gardeners due to its hardiness and ability to attract pollinators like bees and butterflies.