Echinacea is a genus of herbaceous flowering plants in the daisy family, Asteraceae. Native to North America, these plants are commonly known as coneflowers due to their distinctive cone-shaped flower heads. Echinacea species are perennial plants that typically grow to a height of one to four feet, featuring large, daisy-like flowers with a central cone surrounded by drooping petals that range in color from pink and purple to white and yellow. The plants thrive in prairies and open wooded areas.Echinacea is well-regarded for its medicinal properties and has been used for centuries in traditional medicine, particularly by Native American tribes. The roots, leaves, and flowers of the plant are often used to make herbal remedies believed to boost the immune system and reduce the duration of colds and flu. Echinacea is also thought to have anti-inflammatory and antioxidant properties.In addition to its medicinal uses, Echinacea is popular in gardens and landscaping for its attractive flowers and ability to attract pollinators such as bees and butterflies. The plants are relatively easy to grow, requiring well-drained soil and full to partial sunlight. They are also drought-tolerant once established, making them a low-maintenance addition to many garden settings.